I found the term “Year of Hustle”, via Unicornfree, in a blog post talking about how a web-savvy designer broke the chains of hourly consulting and got their own bootstrapped software business launched and on to revenue that’s now a six figure income. Neat.
Being in an early-startup-launch phase requires hustle: It’s heart, it’s effort, it’s discipline, it’s movement, it’s speed. So I will make 2012 my own ‘year of hustle’.